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Major Golf-Travel Company Selects Vanquish to Improve eMarketing Results

MARLBOROUGH, Mass., Jan. 24, 2006, a leading online reservation service for golfers, has partnered with Vanquish Labs to increase the reliability and security of its emarketing efforts.

Deliverability of email has become a huge problem, and expense, for companies like which operates as a direct retailer but also serves as a media channel for other retailers who wish to reach a large and valuable affinity group.

"We chose Vanquish to help us deliver more emails and to better serve our retail customers and the numerous businesses that partner with us to provide products and services to golfers," says Matt Kraus, president of

Vanquish's unique Personal Value Control technology ensures that legitimate and time-sensitive messages are not disrupted by filters, while protecting consumers from spam, viruses, spyware and phishing attacks.

"The volume of spam and the scorched earth policies of most anti-spam strategies has trapped a lot of companies in a downward spiral of decreasing return on their email campaigns," says Frank Urro, principal and co-founder of Vanquish. "We are taking a very different approach and we are able to boost the value of electronic messaging to everyone in the system."

Vanquish technology is a suite of integrated security features enhanced with Personal Message Bonding - a patented digital currency/trust system to allow marketers to distinguish their messages as trusted and relevant. With Vanquish, the bond between marketers and consumers is protected with more than promises; it's backed by a personal cash guarantee for each recipient. No other integrated strategy protects the freedoms of email, stops spam and simultaneously assures message delivery with the effectiveness of Vanquish.

About Vanquish Labs

Based in Marlborough, Mass., Vanquish Labs is a privately-funded company creating innovative email security and deliverability solutions for use by individuals and by businesses. The company holds a U.S. patent on the "sender liability" approach to email delivery, a key technology in emerging 'economic' solutions to email security. Visit for more information.

About is the leading online reservation service for golfers seeking tee times and resort reservations at golf courses worldwide. For more information visit

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